Brands send a word-for-word script and get a stiff ad people skip in two seconds.
Or they pay a creator to hold the product and smile. Likes from friends, zero orders.
Most reshoots start before filming, in the brief.

What’s inside

• Angles, not scripts. Three hook options and clear guardrails, so creators sound like themselves.

• Visual action checklist. The product in motion: unboxed, tossed in a bag, used mid-sentence.

• Native format audit. Build the brief around the creator’s top 3 performing posts and link their own winning video as the benchmark.

• One page. Creators actually read it.

Who it’s for

• Founders spending on creators and not seeing sales

• Marketers tired of reshoots