Stop Overpaying Your Influencers in 2026
4 Shifts smarter brands are making right now
What to pay, what good content actually looks like, and how to measure real ROI
A live workshop with Near Creative
Most brands don't have an influencer problem. They have a spend problem — paying ego rates, scripting creators into stiff ads, and spreading posts so thin the algorithm never picks them up.
In this 60-minute live session, Franz Halili, Influencer Marketing Lead of award-winning agency Near Creative, breaks down the exact framework behind one of the Philippines' standout influencer launches — Spotify's "Matchmade in Spotify" — and the four shifts that turned a 55-creator campaign into 18.8M views, 18M reach, a 4.65% engagement rate, and shareability you didn't have to pay for.
What you'll walk away with:
KOL choice — why storytelling capability beats follower count and niche labels every time
Creative direction — how open, collaborative briefs unlock far more reach than scripted ones (one creator hit a 7.1% ER on pure creative freedom)
Budget — a value-auditing method to know if a creator's rate is actually worth it before you pay
Timing — how to use the 48-hour algorithmic burst window instead of drip-feeding posts across a week
You'll leave with a practical lens for choosing creators, briefing them, pricing them, and timing the drop — so your next campaign drives trials and sales, not just impressions.
Who it's for: Brand managers, CMOs, marketing leads, and e-commerce founders running (or planning) influencer campaigns.