Influencer Contract Template
Every clause exists because we have lost money over the mistake.
In 2017, our creator agreement was a three-sentence email.
Then a creator took the payment, disappeared for two weeks, and our first big client’s launch was on the line. It took a lawyer’s demand letter to get the files.
What’s inside
Delivery dates with real penalties. No more ghosted raw files.
Payment on delivery. 100% released only after all deliverables are in.
Competitor exclusivity. No posting for a direct competitor days after your campaign.
Paid ads and usage rights. Agreed upfront, so no surprise “double the rate to boost it.”
BIR withholding tax and net payout, in plain English. Clear gross vs net so you stop overpaying by ~10%.
Bad PR protection for the brand and the agency.
Who it’s for
Founders and marketers running KOL campaigns
Agencies managing multiple creators
Anyone who’s ever chased a creator for files

