“I DO” DVC

Video Production

We were able to get 7.4M views!

We were able to get 7.4M views!

Tip-Top wanted to create a digital ad for their product which was entertaining, creative, but still featuring their main brand message.

The Brief

The ad starts off by featuring scenes that you'd normally see in a same-day edit. The twist, though, is that she isn't marrying a person, but her favorite Tip-Top chicken.

The Execution

Our Results

We were able to get 7.4M views for the video and capture the target audience of Tip-Top on YouTube.

  • Facebook Reach: 3,493,409

    Total Impressions: 10,333,153

    Total Views: 7,494,809

    Average CPV (Cost per view): P0.07

    Link Clicks: 10,816

  • 1. The budget of Php 300,000 was well optimised, with an average CPV of 0.07

    2. Identified Tip-Top top performing audience on Youtube (males, cooking and food enthusiasts) and Facebook (moms) for awareness campaigns. Interestingly, moms (ages 35-45) on Facebook would tend to watch the video for longer (0:19 seconds).

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